Pineapple Insurance

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Insurance Company

4 Sandown Valley Crescent,
2196 Johannesburg
South Africa

Pineapple (www.pineapple.co.za) is a South African digital insurance company that reimagines how people experience insurance. Founded with the goal of making cover simple, transparent, and affordable, Pineapple allows users to get insured instantly online through its website or app. Their approach eliminates traditional call centres and paperwork, offering a seamless self-service experience where customers can get quotes, manage policies, and submit claims entirely online. Underwritten by Old Mutual Alternative Risk Transfer Insure Limited, Pineapple combines the credibility of an established insurer with the innovation of a tech-driven startup, providing a secure yet flexible platform for modern consumers who value convenience and clarity.



The website highlights Pineapple’s commitment to transparency and fairness through its unique community-based model. Instead of following the conventional insurance profit system, members’ premiums contribute to a shared pool from which claims are paid, and any unspent funds are returned to policyholders as a reward. This peer-focused approach builds trust and encourages responsible claiming behaviour. Clear communication, playful design elements, and a friendly tone make the brand approachable, while features like real-time digital quotes and transparent pricing appeal to South Africans tired of complex jargon and hidden costs in traditional insurance models.





Phone : +27 60 012 3771



Business Email : [email protected]



Website : https://pineapple.co.za/



Find Us Online :



Facebook : https://www.facebook.com/pineapple.co.za/



instagram : https://www.instagram.com/pineapple_sa/



Twitter : https://x.com/Pineapple_SA/

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